Ingenio is a general management consultancy which advises
clients on a broad array of top management issues. Click on
the links below for examples of topics we work on:
Industry
Ingenio brings together perspectives and experience from a wide
range of industries and business models. Follow the links below
for a description of the industry sectors in which we focus our
activities and the development of our expertise:
Service offering
- Promotion effectiveness management
- Category management deployment
- In-store processes improvement
- Supply chain management
- Key account profitability
Case: Promotion effectiveness
Context. Our client, a leading
multi-format retailer, wanted to review the way promotions are
planned. The hypothesis was that there was an opportunity to
increase the ROI of promotions dramatically by a more professional
management of promotions.
Mission. We were asked to develop a tailor-made approach to
achieve a more strategic promotion management. Our
mission included the development of the concept, processes,
supporting analysis tools, the implementation and training of this
new approach.
Results. Number of promotions
decreased by 35%, profit increased by more than 10% combined with
sustained turnover growth.
