Ingenio is a general management consultancy which advises
clients on a broad array of top management issues. Click on
the links below for examples of topics we work on:
Industry
Ingenio brings together perspectives and experience from a wide
range of industries and business models. Follow the links below
for a description of the industry sectors in which we focus our
activities and the development of our expertise:
Service offering
- Marketing strategy development
- Value pricing strategies
- Sales and channel management
- Customer relationship management
- Marketing and sales spend effectiveness
Case: Pricing and product strategy
Context. Our client, an incumbent
player in its sector, faced competition as a result of
deregulation. Our client faced market share and profit loss as new
entrants were applying an aggressive price strategy.
Mission. We were asked to review
our client’s pricing and product strategy with the aim to
safeguard or even grow profitability whilst minimizing market
share loss.
Results. We developed a
product/pricing strategy allowing our client to steer the overall
industry profitability in a positive direction, determined the
financial impact for the client and formulated action plans for
customer retention.
